What Is a Clickable Demo?
August 22, 2026
A clickable demo is an interactive walkthrough of a product that a viewer advances themselves, screen by screen, in a browser.
The complication is that designers use almost the same phrase for something else entirely, and the two get confused in conversations where it matters.
The two things people mean
In sales and marketing, a **clickable demo** is a capture of a product that already exists — real screens, recorded from the live application, shown to prospects who have not signed up.
In design, a **clickable prototype** is a set of mockups wired together in a design tool. It looks similar and it is the opposite artefact: one shows what is, the other shows what might be.
How to tell which one you need
- Selling to a customer? A demo of the real product. Showing a prototype as shipped software is a trust problem that surfaces after they buy.
- Testing an unbuilt idea? A prototype, or a demo explicitly labelled as a concept.
- Training or support? A demo of the real product, because they will use the real product.
- Getting internal agreement on a design? A prototype, because the thing being agreed does not exist yet.
What makes a clickable demo work
One question answered, five to eight steps, a caption per screen saying what it means rather than naming it, and a clear next step at the end.
It should not open on a login screen, and anything a viewer has to read should be zoomed into — demos are watched at a fraction of the size they were recorded at.
What it takes to make one
A browser extension records your product as you click through it, capturing each screen and the click position. Nothing is installed into the product itself, so there is no engineering ticket and it works on products you do not own.
Demorta's free plan covers 5 demos with unlimited viewers and no card, which is enough to find out whether this does anything for your product before deciding.
Frequently asked questions
- What is a clickable demo?
- An interactive walkthrough of a real product that a viewer advances themselves, screen by screen, in a browser, with no account and nothing installed. Each step is a captured screen from the live application.
- What is the difference between a clickable demo and a clickable prototype?
- A demo captures a product that already exists; a prototype wires mockups together in a design tool for something that does not. They look similar and are opposite artefacts -- one shows what is, the other what might be.
- How do you make a clickable demo?
- Record your product with a browser extension, which captures each screen and click as a step, then remove weak steps, caption each screen with what it means, and publish a link. Nothing is installed into the product being recorded.
Keep reading
This is what Demorta does
Click through it — the same kind of demo you can record of your own product.
Try it on your own product
Record your first interactive demo free.
Five demos on the free plan, forever. No credit card, no trial countdown, no sales call. Install the Chrome extension, click through your product once, and you have a shareable link in about ten minutes.
Start free →