The story
It started with a page that would not convert. We had a product we were proud of, a homepage that described it carefully, and visitors who read the description and left. Every conversation with the ones who stayed ended the same way: oh, that is what it does — said only after we had shown it to them. The description was not the product. Showing it was.
So we looked at interactive demo software: record the product, get a clickable walkthrough, embed it. The tools were good. They were also priced for sales departments — per seat, per month, on plans that started at more than we were paying for hosting and went up from there, with the features we actually wanted a tier or two higher. For a team of two with a product that had not yet paid for itself, that was not a purchase. It was a bet we could not place.
We tried the workarounds everyone tries. A screen recording that nobody watched to the end. A slide deck of screenshots that went stale the week after we made it. A free tier that put someone else’s logo on our product and capped us at three demos. Each one cost an afternoon and none of them did the thing the expensive tools did: hand the visitor the product and let them click.
At some point the question changed from which tool do we buy to why does this cost what it costs. The answer was not the technology. Capturing a page, storing it, playing it back with a highlighted spot to click — none of that is expensive to run. The price was set by who the tools were sold to: sales teams, on annual contracts, with a procurement process. Everyone else was paying the same price for a product that was not built for them.
We decided to build the one that was. The rule from the first day was simple and has not changed: the same quality as the tools we could not afford, at a price a team of two can pay without a meeting. Not a stripped-down version. The full thing — real HTML capture, editing after the fact, branching, lead capture, analytics, embeds, exports — for $15.99 a month, and five demos free with no card so you can find out whether it works for you before you pay anything.
I am the founder; my wife is the co-founder and the reason the product is usable by people who are not me. I build it; she is the first person to try every feature and the last person to approve it. Between us we have made every demo on this site, answered every support message, and written most of what you will read here. There is no sales team, because the demo is the sales team. That was the point.
What we believe
- Show, don’t describe. A visitor who has clicked through your product knows more than one who has read three pages about it. Everything in Demorta exists to get the product into the visitor’s hands sooner.
- Price is a feature. A tool a founder can buy at 11pm without asking anyone is a different product from the same tool behind a sales call, even if the screens are identical.
- Quality is not negotiable to get the price. If a demo made with Demorta looked cheaper than one made with a tool ten times the price, we would have built a worse product, not a cheaper one.
- Your demo is yours. Your logo, your domain, your data, and no badge on paid plans. Nothing in the demo phones home to anyone but you.