What an interactive product demo is
An interactive product demo is a clickable walkthrough of a product. Each step is a real screen from the product with a highlighted spot; the viewer clicks it and the next screen appears. They move at their own pace, go back, skip ahead, and on an explorable page scroll and hover through the real page themselves.
That is the difference from the two things it replaces. A video is watched from start to finish and cannot be clicked. A live demo needs a person on a call. An interactive demo is the product, captured, handed to the viewer — on a website, in an email, on a slide — with no login and no code in the product.
What a good one looks like
- Real screens, not mockups. Captured from the product as it is, so what the viewer sees is what they will get.
- One thing per step. A caption of a sentence, a highlighted spot, a zoom where the detail is small. Twelve steps that each say one thing beat four that say three.
- A first step that is the payoff. Not the login screen. The report, the finished thing, the moment the product earns its keep — then how to get there.
- Nothing private. Names, emails and amounts blurred or replaced with demo data before publishing.
- A way out. The last step points somewhere: sign up, book a call, read the guide. A demo that simply ends loses the person it just convinced.
How to make an interactive product demo
- Install the recorder. Demorta is a Chrome extension. Nothing goes into your product and nothing is installed on a server.
- Click through your product. Press Record, then use the product as you would show it to someone. Every click captures a screen, the click point, and a caption written from the control you pressed. Choose screenshots, or full HTML capture for pages the viewer should be able to scroll and explore.
- Tidy it. Blur anything private, reword a caption, zoom where the detail matters, drop a step you did not need, add guide points on an explorable page.
- Publish. You get a link and an embed code. Edits after publishing update everywhere the demo is embedded.
A first demo takes around ten minutes end to end. Five are free, with no card. Start one or read how it works.
Where interactive product demos are used
- Marketing: on the homepage and the pricing page, so a visitor tries the product before signing up. On the pricing page.
- Sales: sent after a call, or instead of a deck, and embedded in outbound email. The follow-up email after a demo.
- Onboarding: a walkthrough of one feature, linked from the welcome email or the empty state. Onboarding without a call.
- Support and documentation: a clickable answer pasted into a ticket or a help article. Demos in help centre articles.
- Agencies: a walkthrough delivered with every client project, duplicated and edited per client. Demo maker for agencies.
Interactive product demo strategies that work
- Lead with the outcome. The first screen is the result; the rest is how to get there. People decide in the first ten seconds.
- Make one per question, not one for everything. Short demos that answer "can it do X" outperform a tour of the whole product.
- Put it where the doubt is. Next to the pricing table, in the follow-up email, on the feature page — wherever someone is deciding.
- Read the analytics. Which step people stop on is the clearest product feedback you will get without a call.
- Keep it current. A demo of last year’s interface costs trust. Re-record the changed step, not the whole thing.
Interactive product demo software and platforms
The category splits by who it is priced for. Most platforms are built for sales organisations and priced per seat, with the demo used mainly in outbound and on sales calls. A smaller group is priced for founders, small teams and agencies who need the same thing — record once, send a link, embed it — without the per-seat maths or a sales call to buy it. Demorta is in the second group: five demos free with no card, paid plans from $15.99 a month, screenshot and real-HTML capture both included.
Comparisons, without invented numbers: the cheapest interactive demo software, alternatives to Supademo, Storylane, Arcade and Navattic, and interactive demo versus video.