White-Label Demos for Agency Clients
August 21, 2026
An agency delivering a demo to a client usually wants it to look like the client's, not like a tool's. That is reasonable and mostly achievable.
The word "white-label" covers two quite different things, and agencies are the buyer most likely to assume the bigger one.
What you get
- No Demorta badge on the demo, from Starter at $15.99 a month.
- The client's brand colour on the cursor, hotspots and controls.
- Your own captions and callouts, in their voice.
- A clean embed on their site, where the demo simply looks like part of the page.
What you do not get
Demos served from the client's own domain. That does not exist in Demorta, and it is stated on the pricing page rather than implied — the flag was deliberately removed because there is no domain mapping behind it.
So an embedded demo looks like part of the client's site, and a shared link is visibly hosted elsewhere. For most agency work that is fine. If a client has specifically asked for demos on their domain, tell them before the invoice rather than after.
Set the expectation in the proposal
One line: "Demos are unbranded and embedded on your site; direct links are hosted by the demo platform." That sentence prevents the only unpleasant conversation this feature produces.
Agencies get burned here because "white-label" means something stronger in most of the software they resell.
Where branding actually matters
Less than agencies expect on internal, training and handover demos, where nobody is being sold to and a badge costs nothing.
More than expected on a client's homepage or pricing page, where a third-party badge is a link out of their funnel at the moment a visitor is closest to converting. That is the demo worth putting on a paid plan.
Frequently asked questions
- Can agencies deliver white-label demos to clients?
- Unbranded, yes -- the Demorta badge is removed from Starter at $15.99 a month, and the client's brand colour applies to the cursor, hotspots and controls. Demos served from the client's own domain is a different thing and is not available.
- What is the difference between unbranded and white-label?
- Unbranded means no tool badge on the demo. White-label, as most software resellers use it, also means the client's own domain -- which Demorta does not offer. Embedded demos look like part of the client's site; direct links are visibly hosted elsewhere.
- Which client demos justify a paid plan?
- Anything on their homepage or pricing page, where a third-party badge is a link out of their funnel at the moment a visitor is closest to converting. Internal, training and handover demos rarely need it.
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