Selling Interactive Demos as an Agency Service
August 21, 2026
Demo production is an unusually good productised service: the deliverable is concrete, the scope is naturally bounded, and clients can tell whether it worked.
It is also easy to price badly, because the tool is cheap and the value is not.
Price the outcome, not the software
Clients occasionally discover the subscription costs $15.99 a month and ask why the project costs more. The answer is that they are not paying for the tool, any more than a design client pays for a Figma seat.
What they are buying is the decision about what to demo, the script, the demo data, the captions, the placement and the reading of the drop-off afterwards. The recording is the smallest part.
A scope that works
- Discovery -- which flows, which audience, which page it goes on.
- A demo account with plausible seeded data. This is the most underestimated line and the most reusable.
- Three to five demos, one question each, rather than one comprehensive tour.
- Placement, including the embed on their site.
- A review after 30 days, reading the drop-off and fixing the worst step.
The retainer is in the maintenance
Demos go out of date, silently, and clients do not notice until a prospect does. A quarterly review — click through every live demo, re-record what has drifted — is a small, genuinely useful recurring engagement.
It also keeps you in the analytics, which is where the next piece of work usually comes from.
Who owns the account
Set the client up as the owner and take a seat. It is better for them, and it removes the awkward conversation at the end of an engagement about demos living in your account.
Practically: Starter at $15.99 is one seat and unlimited demos, Growth at $39.99 is two seats plus narration, lead capture and drop-off analytics, Business at $99.99 is unlimited seats. For a client where several people will edit, Growth is usually the floor.
What to be honest about
There are no client sub-accounts or folders — every demo in a workspace sits in one list, organised by naming. And "white-label" here means Demorta branding removed, not demos served from the client's own domain, which is not available.
Both are fine for most agency work. Both are unpleasant surprises if a client assumed otherwise because you did not say.
Frequently asked questions
- Can agencies sell interactive demo production as a service?
- Yes, and it packages well: the deliverable is concrete, the scope is naturally bounded, and the client can tell whether it worked. Price the outcome rather than the software -- the discovery, script, demo data, captions and placement are the work, and the recording is the smallest part.
- What should a demo production engagement include?
- Discovery on which flows and audience, a seeded demo account, three to five short demos rather than one tour, placement including the embed, and a review after 30 days that reads the drop-off and fixes the worst step.
- Should the agency or the client own the subscription?
- The client, with the agency as a seat, so the demos and every embedded link stay with them when the engagement ends. Starter is one seat, Growth two, Business unlimited.
Keep reading
This is what Demorta does
Click through it — the same kind of demo you can record of your own product.
Try it on your own product
Record your first interactive demo free.
Five demos on the free plan, forever. No credit card, no trial countdown, no sales call. Install the Chrome extension, click through your product once, and you have a shareable link in about ten minutes.
Start free →