The demo that goes out after the call, and sometimes instead of it.
5 demos free, forever, no card. Paid plans from $15.99/month.
A recorded demo does two jobs in a sales process: it qualifies people before you spend a slot on them, and it survives inside the buying group after the call ends.
The second is the one most teams underuse. Whatever you showed on the call gets described second-hand to the people who actually decide.
The version you give on every first call. It is the same every time, which is why it can be recorded once.
People who arrive having watched it ask better questions and waste less of the slot.
It gets forwarded to the people who were not invited, which is where the decision is made.
Per-step analytics tell you whether a deal is alive and which part they replayed.
Recorded in a few minutes with the tool this page is about — click through it.
The person you send it to is rarely the person who signs. Assume no context: one cover line naming the problem, short enough to watch inside a meeting, and a link rather than an attachment.
Two or three short demos work better than one long one, because a champion can forward the relevant one — and a champion who looks organised internally sells harder than you can.
Both, for different reasons. Before, it qualifies people and means they arrive with better questions. After, it survives inside the buying group and reaches the people who were never on the call — which is where the decision usually gets made.
It replaces the repeated part. The standard walkthrough you give on every first call is identical each time and can be recorded once; the conversation about their specific situation is why the call exists and cannot be automated.
Per-step analytics show who opened it and how far they got. A prospect who replayed one step is telling you what they care about, and one who never opened it is telling you something too.