How long does it take to get a demo live?

About twenty minutes a day for a week, most of which is not the recording. The recording takes two or three minutes; deciding what to show, cutting steps, writing captions and checking for sensitive data is the rest.

Why do most people never publish their first demo?

They try to make the first one perfect. Recording and editing at once, restarting on every misclick, and polishing captions before anyone has watched it are the three ways a ten-minute job becomes a month.

What should I do after publishing a demo?

Leave it alone for two days, then look at completion rate and which step people stopped on, and cut that step. One edit made from real drop-off beats hours of polishing based on guesswork.

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Your First Week With Interactive Demos

August 28, 2026

The most common outcome after signing up for a demo tool is nothing. An account gets made, a demo gets half-recorded, and it is never published.

This is a week that ends with something live, at about twenty minutes a day.

Day 1 — record something badly

Record any flow, deliberately without care. The goal is not a demo, it is to find out how the recording actually behaves — what gets captured, what a click produces, where the editor puts things.

Then delete it. Its entire job was to remove the unfamiliarity that stops day two happening.

Day 2 — prepare the real account

Seed realistic data. No "Test Customer 1", no round numbers.
Rename anything embarrassing a viewer would see.
Decide the last click of the demo you will record tomorrow.
Set your browser to a normal window size, not ultrawide.

Day 3 — record it properly, in one pass

Click the flow through at a natural pace. Do not restart when something goes wrong — deleting a step later takes a second and restarting is what turns this into a month.

Stop at the last click you wrote down. Do not keep going "while you are here".

Day 4 — cut and caption

Delete every step that teaches nothing. Then one line per surviving step: what to click and what it gets them.

One pass, no polishing. First-pass captions are almost always fine, and the demo is not an essay.

Day 5 — blur, end, publish

One pass looking only for data -- names, emails, amounts. Different pass from the editorial one.
Add the closing step with one call to action.
Publish, and put it on one page. One is enough.
Send the link to three people and ask only "was anything confusing?"

Day 6 and 7 — leave it alone

Let it collect data. On day seven look at completion rate and where people stopped, and cut the step they stopped at.

That single edit, made from real drop-off, will improve the demo more than the four hours of polishing you were tempted to do on day four.

Frequently asked questions

How long does it take to get a demo live?: About twenty minutes a day for a week, most of which is not the recording. The recording takes two or three minutes; deciding what to show, cutting steps, writing captions and checking for sensitive data is the rest.
Why do most people never publish their first demo?: They try to make the first one perfect. Recording and editing at once, restarting on every misclick, and polishing captions before anyone has watched it are the three ways a ten-minute job becomes a month.
What should I do after publishing a demo?: Leave it alone for two days, then look at completion rate and which step people stopped on, and cut that step. One edit made from real drop-off beats hours of polishing based on guesswork.

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