August 27, 2026

Recording a demo of your own site is the easiest kind to make and the easiest to make badly, because everything that goes wrong goes wrong before you press record.
The recording itself is two or three minutes. What follows is the preparation that keeps it to one take.
Click through the flow at a natural pace. If you take a wrong turn, keep going — deleting a step afterwards takes a second, and restarting the capture every time something goes slightly wrong is what turns a ten-minute job into an afternoon.
Recording and editing are different jobs. Doing both at once is the single most common reason people re-record a demo five times.
Delete every step where the viewer learns nothing: navigation clicks, confirmation screens, anything that exists because the software demanded it rather than because it makes a point.
Then write one line per surviving step, as an instruction rather than a description. "Click Reports to see where the month went" does two jobs; "Dashboard" does none.
Watch it once from the start without touching anything. The steps you skim are the steps to cut, and the moment you feel impatient is the moment a visitor leaves.
Then scan every step for data that should not be public — a separate pass from the editorial one, looking only for names, addresses and numbers. Then publish. An imperfect demo that exists outperforms the better one you never finished.
Click through it — the same kind of demo you can record of your own product.
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