August 22, 2026

Communities are one of the few channels where a small product can reach exactly the right people for free, and one of the easiest to burn permanently.
The rules are not complicated; they are just genuinely enforced.
Being useful in the community for weeks before mentioning what you built, and then mentioning it once, in a thread where it is genuinely the answer.
The other reliable pattern is writing up what you learned rather than what you sell — a specific, honest account of a problem you solved, with the product mentioned as context rather than as the point.
A demo link works well in a comment answering a specific question, because it is short, needs no signup, and proves the thing exists. It works badly as the body of a post, which reads as an advert with a URL.
It also matters that a demo asks nothing of the reader. A gated demo posted to a community converts a helpful answer into a lead-capture attempt, which is the version that gets downvoted.
Communities are a genuine channel and a small one. A good post might bring dozens of the right people rather than thousands of the wrong ones, and repeating it weekly is what gets you banned.
Treat it as a way to find your first users and gather honest feedback, not as a growth engine.
Click through it — the same kind of demo you can record of your own product.
Record your first interactive demo free.
Five demos on the free plan, forever. No credit card, no trial countdown, no sales call. Install the Chrome extension, click through your product once, and you have a shareable link in about ten minutes.
Start free →