Navattic and Storylane are both aimed squarely at B2B teams putting demos into a sales motion rather than at individuals making one demo.
They are close enough that the decision usually comes down to how each one prices your team and how much of your CRM you want it touching.
What they have in common
- Capture-based demos of a real product, with a guided path over the top.
- Lead capture and analytics built for handing data to a sales team.
- CRM ambitions -- both expect to live next to your pipeline, not beside a blog post.
- Team pricing. Neither is designed for one person making one demo.
What to ask each of them
- What is the real per-seat cost at the team size I will be in a year?
- Which tier has HTML demos, and what does that tier cost? (Storylane: the $625/mo Growth tier as of 27 August 2026.)
- What happens to published demos if we stop paying?
- How much work is a re-record when our product changes?
- What does the CRM integration actually write back, field by field?
On pricing
Storylane publishes tiers: $50/mo Starter with 1 seat and +$50 per seat, $625/mo Growth with 5 seats and +$125 per seat, $1,500/mo Premium with 10 seats, checked 27 August 2026.
Navattic does not publish comparable figures publicly, so treat any article quoting them — including any that claims to know — with suspicion, and ask them directly.
When neither is the right size
Both are priced for a sales team with a budget line. If you are one founder, a two-person startup, or an agency where seats multiply per client, the entry tier of either is often more machinery than the job needs.
Demorta is built for that end — $15.99 for unlimited demos, HTML capture on every plan, 5 demos free with embedding. It has no CRM integration and no account reveal, which is exactly the trade: if those are why you are shopping, these two are the right list.
Frequently asked questions
- What is the difference between Navattic and Storylane?
- Both are capture-based interactive demo tools built for B2B sales motions, with lead capture, analytics and CRM ambitions. The practical differences are how each prices your team size and what its CRM integration writes back, which is why the vendor conversation matters more here than a feature grid.
- How much does Navattic cost?
- Navattic does not publish comparable pricing publicly, so ask them directly. Be sceptical of any article that quotes a specific figure -- pricing in this category changes without notice and unverified numbers are worse than none.
- Are Navattic and Storylane right for a small team?
- Both are priced for sales teams with a budget line. For one founder, a two-person startup, or an agency where seats multiply per client, the entry tier of either is usually more machinery than the job requires.
This is what Demorta does
Click through it — the same kind of demo you can record of your own product.
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