A tour someone completes, not a video they abandon.
5 demos free, forever, with no card required. Branching and lead capture are on paid plans from $15.99/month.
A product tour has one job: get somebody who has never seen your product to understand what it does and want to try it.
That is a structural problem more than a production one, which is why the tooling should get out of the way quickly.
Click through the flow you want understood. Each click becomes a step.
Highlight the exact spot to click so nobody has to hunt for it, and the tour cannot be got wrong.
Let the viewer pick the use case that matches them instead of watching one that does not.
Per-step analytics show where people stopped, which is the only reliable guide to what to fix.
Recorded in a few minutes with the tool this page is about — click through it.
A guided tour advances only when the viewer clicks the highlighted control, which teaches where things are and suits onboarding.
A free-exploration tour lets them click anywhere and go at their own pace, which suits a website visitor who is skimming. Both are available; the choice depends on whether the viewer is learning or evaluating.
A guided walkthrough of a product that a viewer clicks through themselves, usually to understand what it does before signing up. Unlike an in-app tour it needs no account, which is why it works on a website or in an email.
In practice very little, and the terms are used interchangeably. Where people do distinguish them, a tour tends to mean guided step-by-step and a demo tends to mean something freer to explore — both are the same underlying artefact.
Per-step analytics. A cliff at step one is usually a mismatch between what you promised and what opened; an even fade across every step usually means it is too long; a sharp drop at one step means that step confuses people.