A guided demo asks the viewer to click the highlighted control to move on, the way the real product would. A free demo lets them press Next, or click anywhere, and move at their own pace.
The difference is small to build and large in how the demo is received.
What guided mode buys
- Attention. Clicking the actual control means reading the screen to find it, so the viewer sees what you meant them to see.
- Muscle memory. For onboarding and training, doing the action beats watching it.
- A truer sense of the product. It feels like using the software rather than watching a slideshow.
What it costs
Speed, and some viewers. An evaluator comparing three vendors on a Friday afternoon does not want to hunt for a button — they want to see the screens. Guided mode converts that person into a bounce.
It is also harder on a phone, where the highlighted control may be small and the viewer is one-handed.
Choose by audience, not by taste
- Guided for onboarding, training, partner enablement, and any demo whose job is teaching a flow.
- Free for landing pages, cold outreach, social and marketplaces — anywhere the viewer has not yet decided you are worth effort.
- Guided with a visible box if you use it at all: an unmarked click target is a puzzle, not a demo.
How to tell which is working
The drop-off chart answers this directly. If a guided demo loses people at the first step that requires a click, the guidance is the problem rather than the content.
Both modes are available on every plan including free, so this is a setting to test rather than a decision to agonise over.
Frequently asked questions
- What is a guided interactive demo?
- One where the viewer has to click the highlighted control to advance, the way the real product would work, rather than pressing Next. It holds attention better because finding the control means reading the screen.
- Is guided mode better for conversion?
- Not universally. It suits onboarding, training and enablement, where doing the action beats watching it. For landing pages and cold traffic it costs you viewers, since an evaluator comparing vendors wants to see screens rather than hunt for buttons.
- How do I know if guided mode is hurting my demo?
- Look at the drop-off chart. If a guided demo loses people at the first step requiring a click, the guidance is the problem rather than the content. Both modes are on every plan, so it is a setting to test.
This is what Demorta does
Click through it — the same kind of demo you can record of your own product.
Try it on your own product
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Five demos on the free plan, forever. No credit card, no trial countdown, no sales call. Install the Chrome extension, click through your product once, and you have a shareable link in about ten minutes.
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