They click. That is the entire difference.
5 demos free, forever, no card. Branching is on paid plans from $15.99/month.
A click-through demo is the format that turns watching into doing. The viewer presses the thing themselves, which is why they remember it and why they finish it.
It also removes the two reasons people abandon product videos: they cannot control the pace and they cannot skip to the part they care about.
Record the flow and each click becomes a step the viewer will make themselves.
A guided hotspot highlights the exact control, so nobody has to hunt for it.
Branching sends different viewers down the route that matches their use case.
A link, or an iframe on your homepage. No login for the person clicking.
Recorded in a few minutes with the tool this page is about — click through it.
Guided mode advances only when the viewer clicks the highlighted control, which teaches where things are and suits onboarding and training.
Open mode lets them click anywhere and move at their own pace, which suits a website visitor who is evaluating rather than learning.
A walkthrough of a product that the viewer advances themselves by clicking, rather than watching. It needs no account, works from a link or an embed, and lets people move at their own pace and skip to what they came for.
No. A click-through demo is a captured copy of the product, so anyone with the link can use it — which is what makes it work in an email, on a homepage, or forwarded to a colleague who has never heard of you.
Guide them if the goal is learning, since a highlighted hotspot means the demo cannot be got wrong. Let them explore if they are evaluating, because a website visitor skimming wants to control where they go.