Running a Product Demo Inside a Webinar
August 18, 2026
Webinar demos fail in a specific way: the presenter cannot see faces, so they keep going long after the audience has stopped following, and the chat only tells them afterwards.
The format has real advantages too, and most of them come from preparing the demo rather than improvising it.
Do not share your live product
- Notifications. Someone will message you mid-demo, on screen, in front of two hundred people.
- Latency. Screen-share compression makes small text unreadable for anyone on a poor connection.
- Failure. A live environment that breaks during a webinar cannot be quietly recovered.
- Your own data. Tabs, bookmarks, the customer name in the corner.
Drive a recorded demo instead
Sharing a prepared interactive demo full-screen looks identical to sharing the product, and you control the pace. You can stop on a step for a question, go back when someone asks, and skip a section if you are running short.
It also means the zoomed-in views are readable, which screen-share compression usually destroys.
Handling questions without losing the thread
Answer questions about the current step immediately, and park anything else out loud until the end. Saying it aloud is what stops the same question being re-asked three times in chat.
Have a second short demo ready for the question you know will come. Being able to show the answer rather than describe it is the single strongest moment in most webinars.
What to send afterwards
The recording gets watched by a small fraction of registrants. The demo link gets opened by many more, because it is short and self-directed.
Send both, and put the demo link first. For no-shows -- usually half your registrations -- the demo is the entire value they will get from having signed up.
Frequently asked questions
- Should you demo live during a webinar?
- Share a prepared interactive demo full-screen rather than your live product. It looks the same to the audience, stays readable despite screen-share compression, cannot break mid-session, and removes the risk of notifications or your own data appearing on screen.
- How do you handle questions during a webinar demo?
- Answer anything about the current step immediately and park the rest out loud until the end -- saying it aloud is what stops it being re-asked repeatedly in chat. Keep a second short demo ready for the question you know is coming.
- What should you send after a webinar?
- The demo link first, then the recording. Recordings are watched by a small fraction of registrants while a short self-directed demo gets opened far more, and for no-shows -- often half your signups -- it is the only value they will get.
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