August 28, 2026

Setting up software for a client — a CRM, a store, an automation, a site — is quick work with a long tail. The configuration takes days and the questions arrive for months.
Most of those questions are the same four, asked by different people at the client, each of whom was not there when you explained it.
The person you trained leaves, and their replacement asks you everything again. That is the actual source of long-tail support on client projects, and it is not the client being difficult.
A handful of recordings survives staff turnover on their side without any effort on yours.
Handover material is real work that usually gets absorbed silently, which trains clients to expect it free and makes it invisible when they assess value.
List it in the proposal even at zero cost. Something named is valued; something silently included is assumed.
The moment to define what is included is when you hand over a library that clearly covers the routine work — not later, when you are declining a request.
"These cover everything day to day, and anything beyond that is billable" lands well when it arrives alongside something useful.
Click through it — the same kind of demo you can record of your own product.
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