Putting a Demo in Your LinkedIn Profile
August 28, 2026
A founder's profile is visited constantly by people deciding whether to reply, take a meeting, or look further — and it describes the company in a headline that could belong to a hundred others.
The featured section is the only part of a profile that can show something rather than claim it, and almost nobody uses it for the product.
Who is actually looking
- Everybody you message. They check your profile before deciding whether to reply.
- People who saw one of your posts and wanted to know what you build.
- Candidates, deciding whether your product is worth two years.
- Investors and partners, who look before responding rather than after.
What to put there
A short demo, in the featured section, titled as what it shows rather than as a product name. "See how teams do X in two minutes" is clickable; "Demorta" is not, to somebody who has never heard of it.
Keep it short. This viewer is mid-scroll and has not decided to care yet.
It changes what outreach costs
If your profile shows the product, your messages do not have to explain it. That frees the entire message to be about the recipient, which is what makes cold outreach work at all.
It also means anybody who ignores the message and checks your profile out of curiosity still sees the thing.
One caution
A profile demo is seen by people who are not prospects — competitors, former colleagues, candidates, anyone. Assume that and keep it free of customer data and unreleased work.
That is not an argument against doing it. It is an argument for the demo being the public one rather than the personalised version you send to a specific prospect.
Frequently asked questions
- Should I put my product demo on LinkedIn?
- In the featured section, yes. It is the only part of a profile that can show something rather than claim it, and it is seen by everybody you message, everybody who reads your posts, and candidates deciding whether your product is worth two years.
- What should a LinkedIn demo be titled?
- What it shows, not your product name. "See how teams do X in two minutes" is clickable to somebody scrolling; a brand name they have never heard is not.
- Is it risky to have a public demo on my profile?
- It is seen by competitors, former colleagues and anyone else, so keep it free of customer data and unreleased work. That is an argument for using your public demo there rather than a personalised one, not an argument against doing it.
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