Should I put a demo link in my email signature?

It is the cheapest distribution available -- two minutes of setup, then every email you already send carries your product, including support, scheduling and invoice threads that were never about selling.

What should the signature link say?

What it costs and what it gives, not your product name. "See it working -- 30 seconds, no signup" is an offer; "Demorta -- interactive demos" is a description, and a link with an unknown commitment behind it gets postponed indefinitely.

Will a signature link make my emails cluttered?

If you add it without removing anything, yes. Past about three elements each one gets less attention than it would alone -- the scheduling link is usually the one to drop, since it asks for far more than a demo does.

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Putting a Demo in Your Email Signature

August 28, 2026

Everybody you email is somebody who might want to see your product, and almost nobody puts it in front of them.

A signature link takes two minutes to set up, costs nothing, and works on every message you were sending anyway — including the ones that had nothing to do with selling.

Who this reaches that nothing else does

People you email for other reasons -- support, scheduling, invoices, introductions.
Everybody on a forwarded thread, which is often more people than were on the original.
Contacts from months ago who never became customers and still have your emails.
Anyone you meet and follow up with, where the signature does the explaining.

Write it as a thing to do, not a name

A signature line reading "Demorta — interactive demos" is a description. "See it working — 30 seconds, no signup" is an offer with a stated cost.

Naming the time is what makes it clickable. A link with an unknown commitment behind it is one people postpone forever.

Keep it to one line

Signatures accumulate: a title, a phone number, a scheduling link, a social row, a legal disclaimer, and now this. Past about three elements each one gets less attention than it would alone.

If you add this, take something out. The scheduling link is usually the one to drop, since it asks for far more than the demo does.

Use one link so you can tell

Use a distinct link for the signature rather than the same one as your homepage, so views from it are separable from everything else.

It is the only way to know whether this is doing anything, and it costs nothing to set up at the same time.

Frequently asked questions

Should I put a demo link in my email signature?: It is the cheapest distribution available -- two minutes of setup, then every email you already send carries your product, including support, scheduling and invoice threads that were never about selling.
What should the signature link say?: What it costs and what it gives, not your product name. "See it working -- 30 seconds, no signup" is an offer; "Demorta -- interactive demos" is a description, and a link with an unknown commitment behind it gets postponed indefinitely.
Will a signature link make my emails cluttered?: If you add it without removing anything, yes. Past about three elements each one gets less attention than it would alone -- the scheduling link is usually the one to drop, since it asks for far more than a demo does.

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