Building a Demo Hub for Multiple Demos
August 22, 2026
A demo hub is a page holding several demos, letting a visitor pick the one relevant to them rather than watching a single tour that covers everything.
It is the right answer once you genuinely have distinct audiences, and the wrong one before that.
When a hub beats one demo
- Two or more clearly different buyers, who care about different screens.
- Several use cases that share a product but not a workflow.
- Key integrations, where "does it work with X" is the actual question.
- Not when you simply have a lot of features. That is one demo that needs cutting, not several.
Organise by the visitor, not by your product
Label them the way a visitor identifies themselves — "If you run a fleet", "If you manage a team", "Connecting to Xero" — rather than by feature name. Somebody arriving does not know your feature names and will not guess.
Three to five choices. Beyond that a hub becomes a menu, and a menu is a decision rather than a demo.
Make the first choice obvious
One demo should be visibly primary — the one most visitors want — with the others below it. A grid of equally-weighted tiles makes everyone choose, and some share of them will choose to leave instead.
The default is usually the shortest demo answering the most common question.
Measure each one separately
Separate demos give you separate drop-off curves, which is the real advantage over one long tour: you learn which audience is engaged and which is bouncing, per demo.
If one is never watched, either the label is wrong or that audience is not arriving — both worth knowing, and invisible from a single combined demo.
Frequently asked questions
- What is a demo hub?
- A page holding several demos so a visitor can pick the one relevant to them rather than watching a single tour covering everything. It suits distinct audiences, use cases or integrations -- not simply having a lot of features.
- How many demos should a hub have?
- Three to five, with one visibly primary rather than a grid of equal tiles. Beyond five it becomes a menu, and a menu is a decision -- some share of visitors will decide to leave instead.
- How should demos on a hub be labelled?
- The way a visitor identifies themselves -- "If you run a fleet", "Connecting to Xero" -- rather than by feature name. Someone arriving does not know your feature names and will not guess.
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