What makes a good demo caption?

One line under about twelve words saying what the screen means rather than naming it -- "everything overdue, across every project, in one view" rather than "the dashboard". Never write "click here"; the viewer can see the button.

How do I know if my demo captions are working?

Read only the captions in order with the screens hidden. If that still tells a coherent story, they are doing their job -- and the demo also works for screen reader users, since screenshots carry no text of their own.

How long should a demo caption be?

Under about twelve words. If a caption needs two sentences of setup, the step before it is missing rather than the caption being too short.

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Demo Caption Examples You Can Copy

August 22, 2026

A caption is one line under about twelve words. It is also most of what separates a demo from a slideshow, because it carries the meaning the screenshot cannot.

Each pair below is the weak version and the one worth using. Adapt the nouns; the shape is the point.

Opening a demo

Weak: "The dashboard." → **Better:** "Everything overdue, across every project, in one view."
Weak: "Welcome to Acme." → **Better:** "This is what Monday morning looks like with it running."
Weak: "Here is the main screen." → **Better:** "Twelve vehicles, and one of them lost money last month."
The first caption should give a reason to watch the second. Naming the screen gives none.

Pointing at the problem

Weak: "Filter options." → **Better:** "Narrow to the two accounts that are actually at risk."
Weak: "The reports section." → **Better:** "The report that currently takes a spreadsheet and an afternoon."
Weak: "Notifications." → **Better:** "You would have known about this on Tuesday, not at month end."

The action step

Weak: "Click here to continue." → **Better:** "One click generates the contract and sends it for signature."
Weak: "Press Save." → **Better:** "Saved, and everyone on the job sees it immediately."
Weak: "Select an option." → **Better:** "Pick the plan, and the pricing updates for every line."
Never write "click here". The viewer can see the button; what they cannot see is what it does.

The outcome step

Weak: "Invoice created." → **Better:** "Invoice sent, chased automatically, reconciled when it lands."
Weak: "The finished report." → **Better:** "The board pack, in about forty seconds."
Weak: "All done." → **Better:** "That is the whole job. Nothing was typed twice."

The test that catches a bad caption

Read only the captions, in order, with the screens hidden. If that sequence still tells a coherent story, the captions are doing their job — and the demo also works for a viewer using a screen reader, since the screenshots are images with no text of their own.

If reading them alone tells you nothing, they are labels rather than captions.

Frequently asked questions

What makes a good demo caption?: One line under about twelve words saying what the screen means rather than naming it -- "everything overdue, across every project, in one view" rather than "the dashboard". Never write "click here"; the viewer can see the button.
How do I know if my demo captions are working?: Read only the captions in order with the screens hidden. If that still tells a coherent story, they are doing their job -- and the demo also works for screen reader users, since screenshots carry no text of their own.
How long should a demo caption be?: Under about twelve words. If a caption needs two sentences of setup, the step before it is missing rather than the caption being too short.

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