Auditing a Demo Library Nobody Has Looked At
August 25, 2026
Demo libraries accumulate. Somebody made one for a campaign, somebody else for a client, three exist for the same feature, and nobody can say which is current.
The cost is not clutter — it is that a prospect is being sent something that no longer matches the product.
Sort by views first, not by age
The demos that matter are the ones being watched. A three-year-old demo nobody opens is harmless; a six-month-old one on your pricing page is not, and age alone cannot tell them apart.
Start from view counts and work down. Ten minutes on the top five is worth more than a week on all thirty.
Four checks per demo
- Does the interface still look like that? The fastest thing to go wrong and the most damaging.
- Does the flow still work that way? A step that no longer exists is worse than an outdated screenshot.
- Is the pricing or plan name still right? Demos outlive pricing pages.
- Is anything in it that should not be? Real names, a departed customer's logo, an unreleased feature.
Retire more than you fix
The instinct is to update everything. Most libraries would be better with a third of the demos, kept current, than with all of them half-right — and every one you keep is one you have to maintain next year too.
If nobody can name where a demo is used and it has no views, delete it. Keeping it costs attention every time someone audits.
Make the next audit unnecessary
Two habits remove most of the need: re-record the affected demo the week a screen changes, and name demos so their purpose is obvious a year later — "pricing page — reconciliation flow" rather than "Demo v3 final".
Neither is a process. Both are what stops thirty demos becoming a problem nobody wants to open.
Frequently asked questions
- How do you audit a demo library?
- Sort by views rather than age and work down. For each: does the interface still look like that, does the flow still work that way, is the pricing right, and is anything in it that should not be. Ten minutes on the top five beats a week on all thirty.
- Should you update or delete old demos?
- Delete more than you update. A library is better with a third of the demos kept current than all of them half-right, and every one you keep is one to maintain again next year. If nobody can say where it is used and it has no views, remove it.
- How do you avoid needing another audit?
- Re-record the affected demo the week a screen changes, and name demos by purpose -- "pricing page, reconciliation flow" rather than "Demo v3 final". Neither is a process, and together they stop a library becoming something nobody wants to open.
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