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How to Add an Interactive Demo to Zendesk Guide

August 19, 2026

Zendesk Guide articles are edited in a rich-text editor with a source view, and by default the platform sanitises markup that it considers unsafe -- iframes included.

There is an administrative setting governing this, which makes embedding possible and is worth a moment's thought first.

The unsafe-HTML setting

Zendesk Guide has a setting that permits unsafe HTML in articles, and enabling it is what allows iframes to survive saving. Find it in Guide admin settings; the exact wording and location have changed across Zendesk versions, so search your admin rather than following a fixed path.

Understand what it does before enabling it: it relaxes sanitisation for everyone who can author articles, not only for you. On a large team that is a real decision rather than a formality.

Adding the embed

  • Open the source view in the article editor.
  • Paste the iframe with `width: 100%` and an explicit aspect ratio.
  • Save and view the published article, not the preview. Sanitisation happens on save, so the preview can look right when the published version is not.
  • Re-check after editing. Rich-text editors sometimes rewrite markup on subsequent saves.

If you cannot enable the setting

Many organisations will not relax HTML sanitisation across a help centre, and that is a defensible position. Use a linked screenshot instead -- it is unaffected by sanitisation and works in every theme.

Label it with what the demo shows and how long it takes, since help centre readers are mid-problem and impatient.

Which articles deserve a demo

The ones your agents link most often. Pull the list of most-viewed articles and most-linked macros, and start there -- that is where a demo removes the most repeated explanation.

Setup and configuration articles benefit most, because they describe multi-step UI work that prose handles badly and a demo handles naturally.

Frequently asked questions

Can you embed an iframe in a Zendesk Guide article?
Only if unsafe HTML is enabled in Guide settings -- Zendesk sanitises iframes out of articles by default. The setting applies to everyone who can author articles, so on a large team it is a real decision rather than a formality.
Why does my Zendesk embed disappear after saving?
Sanitisation runs on save, so the editor preview can look correct while the published article is stripped. Always check the published article, and re-check after later edits, since the editor can rewrite markup.
Which help centre articles should get demos?
The ones agents link most often, and setup or configuration articles in particular. Those describe multi-step UI work that prose handles badly, and they are where a demo removes the most repeated explanation.

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