The part of your funnel between interest and signup.
5 demos free, forever, no card. Lead capture on paid plans from $15.99/month.
The gap in most SaaS funnels is between someone being interested and someone creating an account. They want to see the product; you want them to sign up first; one of you gives way and it is usually neither.
A demo closes that gap by letting them see it without the account.
The one job that makes people say "oh, that is what it does".
Homepage, pricing page, and the email after a demo request.
A lead form before or after, so an anonymous visitor becomes a name.
Per-step analytics show where your pitch loses people, which no signup number will.
Recorded in a few minutes with the tool this page is about — click through it.
A demo answers whether this is the right kind of product, in two minutes, with no setup. A trial answers whether it works for their data, and costs them an afternoon.
Those questions arrive in that order, which is why most SaaS companies should have both and lead with the demo.
Both, in that order. A demo answers whether the product is the right type in two minutes with no setup; a trial answers whether it works for their specific data and requires real time. Leading with the trial asks for commitment before interest is established.
The homepage and the pricing page. Those are where visitors are deciding whether the product is real and whether it does what the copy claims, and a demo answers both faster than more text can.
For top-of-funnel traffic often yes, and many teams run both — an instant demo beside the booking button captures the intent that would otherwise be lost to a two-day wait for a calendar slot.