Interactive Demos With Branching and Quiz Steps
August 20, 2026
A branching demo asks the viewer a question and sends them down a different path depending on the answer. A quiz step checks they understood something before continuing.
Both are genuinely useful in a narrow set of cases and actively harmful outside them, which is worth knowing before building one.
Where branching earns its keep
- Two clearly different buyers. "Are you a broker or a carrier?" sends each to the part of the product they care about, from one link you can put everywhere.
- Role-based paths in onboarding, where an admin and an end user need different first screens.
- Objection routing in sales — let the viewer pick the thing they are worried about and show exactly that.
Where it backfires
Asking a cold visitor to categorise themselves before they know what the product is. They do not yet have the information to answer, and a question at step one is friction with no payoff.
And maintenance: every branch is a path that has to be re-recorded when the UI changes. Two branches is two demos wearing one link, and that is the honest cost.
What quiz steps are actually for
They are a training and enablement tool far more than a marketing one. Checking that a new sales hire or a partner has actually absorbed a flow is a real job, and a quiz step does it inside the demo rather than in a separate LMS.
In a marketing demo a quiz is usually a tax on the viewer. Somebody evaluating your product does not want to be tested by it.
What it costs
Branching and quiz steps are the interactivity features on the Growth plan at $39.99 a month, together with narration, lead capture and drop-off analytics.
If your use case is partner enablement or sales onboarding, that plan is aimed squarely at you. If you are putting a demo on a landing page, a single linear demo will almost always outperform a branched one, and the free plan covers that.
Frequently asked questions
- What is a branching interactive demo?
- One that asks the viewer a question and sends them down a different path based on the answer, so a single link can serve two audiences. It works when the audiences are genuinely different, such as a broker versus a carrier, and fails when asked of a cold visitor who does not yet know what the product is.
- Are quiz steps useful in a product demo?
- In training and partner enablement, yes — they check that a new hire or partner absorbed a flow without needing a separate system. In a marketing demo they are usually a tax on the viewer, who is evaluating your product and does not want to be tested by it.
- Which plan includes branching and quiz steps?
- Growth, at $39.99 a month, which also includes narration, lead capture and advanced drop-off analytics. The free and Starter plans cover linear demos, which is what most landing pages should use anyway.
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