Demos for App Marketplaces and Integration Directories
August 19, 2026
Someone browsing an app marketplace already uses the platform. They are not asking what your product does in general -- they are asking what it does with the tool they already have.
That single difference should change the demo you link there.
Demo the integration, not the product
The valuable demo for a marketplace listing shows data moving between the two products, or your feature appearing inside their interface. That is the specific thing the visitor cannot picture and the reason they are on the listing.
A general product tour answers a question they did not ask, and there is usually a competitor listing one click away that answers the one they did.
Show the setup, honestly
The unspoken concern in every marketplace listing is how painful installation will be. A demo of the connection flow -- authorise, pick settings, done -- addresses the actual objection.
If setup is genuinely involved, show it anyway rather than hiding it. Someone who installs expecting two clicks and hits a configuration screen is more likely to abandon than someone who knew.
What marketplaces usually allow
- A link in the listing description -- almost always permitted, and the most reliable placement.
- Screenshots -- always allowed, usually with a fixed count and size. Your demo's best steps make good screenshots.
- An embedded iframe -- rarely allowed. Do not build the listing around it.
- A video -- often supported. If you have narration over your demo, that export may fit the slot.
Point it at the right landing page
Marketplace traffic should not land on your generic homepage. Send it to a page about that integration specifically, with the demo on it.
This is worth doing for the search benefit alone: "your product + their product" is a real query with real intent, and a dedicated page with a working demo is a strong answer to it.
Keep one demo per integration
Resist a single demo covering all your integrations. Each listing has a different audience who care only about their own platform, and a demo showing three others is mostly irrelevant to each of them.
These demos are short by nature -- connect, sync, done -- so several is less work than it sounds.
Frequently asked questions
- What should a marketplace listing demo show?
- The integration itself -- data moving between the two products, or your feature appearing inside theirs -- plus the setup flow. A marketplace visitor already uses the platform and wants to know what you do with it specifically, not what your product does in general.
- Can you embed an interactive demo in an app marketplace listing?
- Rarely. Most directories allow a link in the description and a fixed set of screenshots, and some accept a video. Plan for a link and screenshots, and treat an embed as a bonus if the platform supports it.
- Where should marketplace traffic land?
- On a page about that specific integration with the demo on it, not your generic homepage. "Your product + their product" is a real search query too, so the dedicated page earns its keep twice.
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